About House of London

The House of London was founded in 2008 and is the parent company of the very popular Second Life brands:

• Pink Outfitters
• Cherry
• Chinese Takeout
• Sugar & Spice
• The Shore Shack
• Fresh Fx
• Billy Zero
• Pish Posh
• London Dailey

The brain child of young fashion designer London Dailey, the House of London introduces into "real life", the appealing and successful fashion lines of Second Life as ready to wear garments and accessories. The styles are young, bold, and contemporary. Signature Tees jostle with fine tailored linen garments, while handmade fabric fashion bags, nestle comfortably with silk ribbon bracelets. The range of designs are expansive and there is something for every taste.